Mac Demarco live

On Saturday the 25th of November, we watched Mac Demarco perform in the Manchester Academy. It was a brilliant experience to have, especially considering he is the artist behind the music video we are creating. We were able to do primary research and confirm the age of our audience.

Director research - Eric Wareheim

Eric is famed for deliberately amateur green screen effects, absurd and sometimes shocking situations. His music videos are some of the most hilariously bizarre of recent years.

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-In this video, he uses an old camera and multiple transitional effects to create an authentic 80's feel. Imperfections, blurs, colour leaks are intentional and create a visually interesting experience.

This video is shocking, scary and somewhat repulsive. Eric uses many techniques to create his desired effect on the viewer.
- First person's perspective tracking shot at beginning builds tension as the audience feels they themselves are travelling downt he corridor and through a door, (rightfully) fearful of what might lay inside
- The green screen effect at opening and end on TV set similar to some of Mac Demarco's videos and is an interesting way to begin and conclude such an unusual video.
- Dim lighting is used well to create an eerie atmosphere 

 
-As is conventional in Eric's work, more basic and somehwat tacky special effects are used for comic effect. For example, the 'teleporting' and the last character's ability to fire out illuminati style triangles.
-Mentioned for previous videos, Eric makes great use of lighting. In the openeing, he uses bright white lighting to create a clinical, dull, souless environment. Later, with different colours from different angles, a smoke machine, swirling disco lights projected onto the walls and mini bulb lights towards the bottom of the frame he creates a lively attarctive atmosphere to contrast. 

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Alongside Eric's use of lighting, low quality effects and green screen and old cameras or filters, the sheer weirdness of his ideas are what makes his videos so memorable.

Genre Video - Ode to Viceroy

One thing that we liked in particular about this video is the use of a green screen within a scene, we intend to do something similar within our video with the use of a mirror with a green screen on. Similar to the picture bellow. Also we liked the use of the tape camera which gave it a certain look which we intend to use for our flashbacks but instead by using a filter on a phone camera.

Instagram Account

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Thanks,
Cuban Studios

Genre Video - Passing Out Pieces

Mac Demarco - Passing Out Pieces

Firstly, we liked the way the music began with a visual action. In this video, it is the shooting of one of the characters but in our video we would like to begin with the turning of a sand timer.

Mac uses either an effect filter here or an old camera to create footage filled with impurities and interesting colours. For the flashbacks, we will strive for a similar result.

This is similar to the green screen effect we want to display one of our memory flashbacks on, however we will be applying it to a mirror.

Genre videos - I'm the man that will find you

One specific shot we liked in this video was a close up with a complete black background, we intend to do something similar in our video for our flashback so that the viewer completely focuses on the scenario within flashback and to make it more like a memory as generally you only remember what happened while the place you are in isn't as clear.

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Genre Videos - Dum Surfer

We can draw multiple inspirations from this powerful video;
- Multiple varied lights are used to create the desired atmosphere in the room. We wish to create a different but similarly effective lighting in the chamber of reflection and can look at Krule's techniques for inspiration.

- As you can see below, the video employs a panning close up of a deers head on the wall to establish a feel for the environment when the video first introduces the room. We will do something very similar when establishing the chamber.

- Another close up, this time of King Krule's face as the video begins is very effective in getting across the ill, zombie like expression which links to the video as a whole. Our openng shot is also a close up of our main character's face as we feel this to be a powerful technique.See below.