Mac Demarco Research

Born: April 30, 1990 (27 years old)

Origin: Edmonton, Alberta, Canada

Genres: Indy Rock, Pop Rock, Psychedelic Rock and Jangle Pop

Mac DeMarco started playing in several bands during high school such as the Meat Cleavers and RnB group called Sound of Love. After he left high school and home he produced and released a  project called 'Heat Wave' (2009) with his band Makeup Videotape, all 500 copies sold. This lead to the band getting signed with Unfamiliar Records. After spending some time in Vancouver he moved to Montreal where he began doing work as a solo artist where after doing odd jobs to get money, medical tests and road paving, until eventually Captured Tracks signed him where he released 'Rock and Roll Night Club' (2012) which impressed the record label enough to release another album in the same year called '2' which was both critically and commercially successful.

Since then he has released a number of albums; Salad Days (2014); Another One (2015) and This Old Dog (2017).

 Over each album his style has changed for example his first one, Rock and Roll Night Club, is incredibly lo-fi and loud; '2' is where his signature jingly sound really begins to show; in Salad Days we begin to see the use of keyboards mixed with his jingly guitars; Another One is much slower and instead of being heavily guitar based it's more keyboard focused and This Old Dog features his most melancholy and deep lyrics while the acoustic guitar appears consistently. 

Mac Demarco himself has a very relaxed yet funny personality which has probably helped his level of fame hugely as he features in countless interviews on youtube for big music media companies such as Pitchfork. This constant exposure will help spread his music hugely and it's very much down to how likeable he is as a person, not only his music. This probably explains why his face features on 4 of his 5 albums as his face can often be seen all over the internet and therefore is recognisable.

Many of Mac's videos contain similarity's. For example videos for songs such as Another One and Ode to Viceroy use an old non-hd camera which uses tapes (analogue) instead of using a digital camera. This aesthetic is now instantly associated with Mac and his music and therefore we've decided to use this when creating our own video but instead of using a tape recorder we're instead going to use an Iphone app which is much cheaper and allows us to alter the filters level to suit our video.  Another notable feature about his videos is how none of them appear to be taken seriously and all have some element of comedy within like the video for Passing out the Pieces which features Mac giving birth to a plastic doll with a cabbage for a head. We hope our video comes of as somewhat funny itself.