In the process of researching and planning our video, these were some of our most important influences.
Firstly, Mac's own work provided us with inspiration in many ways. The ideas of using an app to create an analogue style look to some of our footage, the placing of separate footage onto a mirror in the main footage to represent flashbacks, the beginning of the music's alignment with a visible action and finally the tongue in cheek narrative, theme and character. Read about these inspirations in previous blog posts; 'Ode to Viceroy', 'Mac Demarco' and 'Passing out the Pieces'. Finally, the Freemason induction theme comes directly from the song - with 'Chamber of Reflection' referencing the F.M induction process.
Secondly, we found 80's over the top sickly romantic pop videos by the likes of George Micheal's 'careless whisper' to be laughably cringe with their plots of romantic heartbreak, while at the same time being aesthetically very pleasing. 'Careless Whisper' fades between over-acting George Micheal expressing his turmoil and heartbreak (with screwed up expressions and powerful hand gestures) to beautifully shot flashbacks of a past love on glorious days to intimate low lit bedroom shots. This is where we got the idea to combine a narrative of romantic suffering with our Freemason induction theme. Our main character's 'reflection' will be upon his past romance. He must strike to overcome his turmoil and turn his attention instead to the brotherhood which he is about to enter. Finally, our inspiration from this era is another reason for our choice to use old school analogue filter - hoping to draw a parallel.
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