Thursday, 29 March 2018

Our Album Advert




Conventions:
Includes artists name and album in clear font in order to catch consumers eyes.
Includes date of release to inform possible consumers about when they can buy it.
Includes positive reviews from big name companies such as The Guardian enticing consumers.
Record company in the corner therefore you can still see it but it doesn't obstruct the poster.
Members of the band on the advert.

Non-Conventions:
Doesn't feature an image of the album as we believed it wouldn't be necessary as it the album art is incredibly similar to the poster (Same building, subjects and font).

How we made it:
Firstly using a Nikon camera we took a number of portrait and landscape photos using a variety of poses. We then looked through each picture and chose the one we believed work best as the poster (the one above).
We then put it in Adobe Photoshop and edited the photo to in the contrast and brightness section to have 40 level of contrast.
Opened Adobe Illustrator and set the background to A4.
For the writing we used the text box function and chose the Cooper std and then adjusted the size of the fonts to suit each usage.
We then needed to add the record company, to do this we downloaded the Captured Tracks logo as an image on line and put it into to Adobe Illustrator and changed it into a vector by highlighting it and pressing image trace and then expand, then placed it in the bottom right corner.

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