Album advert research

The poster features a picture of the album at the bottom left, this is to inform the users what to look out for. The albums art is similar to the art of the poster, similar colours, so it maintains the same ascetic. The black and white photo is also a signifier to the consumer of a more classic, simple sound. There font used for 'AVAILABLE EVERYWHERE NOW' is in colour while the rest of the poster is black and white, this stands and therefore really helps emphasise the availability of the album to possible consumers. The record companies logo can be seen at the bottom left, featuring the record company is a convention in music posters as it helps advertise the company to the other artist looking for distribution. Poster mentions that it has won two Grammys, this is to inform possible consumers of how good the album is in hope they will buy it. Informs readers of the poster that the album features the single 'Rolling in the Deep' which was a huge hist and the time, this will lead to consumers believing that the album itself may be of similar standard and therefore incentivise them to buy it.

Jake Bugg's poster is very similar Adele's, they have similar features such as; artist's name in big clear writing; the album cover; singles which feature within the album; the record company; a clear picture on the artist (both on the album and poster) and when/if the album is released. This suggests that the music industry follows the same conventions when trying to advertise music especially considering that they are not even on the same record companies, for our own we intend to follow some but not all of these conventions as we believe that it is simply boring and lacks innovation if we were just to follow the same things as these artists did.

The band name is clearly placed at the top of the advert in capital letters. On a white background as appose to the rest of the background, it stands out. This would catch the eye of the consumer, making it clear to them who is bringing out the album. Below, ‘It’s now time to play’ establishes a theme for the advert of a traditional board game. This style of retro product also features on the album art. It is continued lower down the advert with a picture of three children, excited next to a battered board game branded with the album name.